The garden gate is open again.

Last autumn, we introduced The World of Peter Rabbit™ to the Zipster family — and you welcomed him home with open arms. The collection sold out, the matching moments filled your feeds, and the messages you sent us reminded us exactly why we do what we do.

So we couldn't leave it there.

This summer, Peter Rabbit is back — and this time, he's brought the sunshine with him.

A Story That Never Gets Old

Beatrix Potter's gentle world has been part of childhood for over 120 years. The meadows, the blackberry baskets, the blue jacket, the mischief just beyond the garden wall — it's a world that generations of parents and grandparents have passed on like a treasured heirloom, read aloud on countless bedtime evenings across more than 110 countries.

Many of you grew up with Peter Rabbit on your bedside table. Now your little ones can wear him on their sleeves — quite literally.

This second drop is our summer love letter to that tradition. Same timeless characters. Same soft-as-ever bamboo. New prints, new pieces, and a collection made for warm-weather bedtimes and long, slow weekend mornings.

What's New This Summer

"A bedtime classic, reimagined for sunlit summer mornings."

This drop brings fresh summer prints and new silhouettes — including Mum & Me matching pyjama sets for the kind of lazy Sunday morning that deserves to be remembered. Lightweight, breathable, and beautifully Peter Rabbit, every piece is crafted in Zipster's signature sustainable bamboo fabric: naturally soft, kind to sensitive skin, and perfect for warmer nights.

Whether it's a sleepsuit for a brand new baby, a children's PJ set for your little runner, or a matching mum and child set that turns a Tuesday morning into something special — this collection is built for the everyday moments that become lifelong memories.

Made for the Families Living the Story

The first drop was for autumn bedtimes, cosy evenings, and gifting season. This one is for something quieter — the sunlit hours. The garden play. The unhurried summer mornings when nobody has anywhere to be.

At Zipster, we design for exactly those moments. A two-way zip that makes the 6am wake-up slightly less frantic. Fold-over mitts and feet for the littlest members of the family. Fabric so soft it feels like it was made for skin.

Because the best stories aren't just the ones we read. They're the ones we live — together.

Part of the Peter Rabbit x Zipster Family

Missed the first drop? The full Peter Rabbit x Zipster collection spans over 20 pieces designed for every little (and not-so-little) bunny in the family — from newborn Zipsters to children's PJ sets to matching family pieces. This summer chapter adds a new dimension to that world, one that's lighter, brighter, and made for the season.

The World of Peter Rabbit™ & © Frederick Warne & Co.